SKECHERS, the Nation's No. 2 Footwear Brand, Signs Worldwide Shape-ups Endorsement Deal with Dancing With The Stars Winner and Co-Host Brooke Burke

Dec 14, 2010 • 9:00 am EST

MANHATTAN BEACH, Calif.--(BUSINESS WIRE)-- SKECHERS USA (NYSE:SKX), a global leader in the footwear industry and the Number 2 footwear brand in the United States*, today announced that TV personality Brooke Burke will be staying fit in Shape-ups after signing an endorsement deal that extends through 2011.

Brooke Burke on set for the new SKECHERS Shape-ups holiday commercial shoot. (Photo: Business Wire)

A worldwide phenomenon, the patented SKECHERS Shape-ups fitness footwear line offers a variety of styles and specialized features to meet the varied needs of individuals, which is perfect for Brooke's busy lifestyle. This new endorsement deal brings Burke front and center as a worldwide face for Shape-ups in a campaign that will span print, television, online and outdoor.

"I've always been a fan of SKECHERS shoes, but more importantly my experiences with SKECHERS from modeling to charity have been nothing short of fantastic," said Burke, who has a long history with SKECHERS--she worked as a SKECHERS model back in 1995 and recently reunited with the brand for its "Nothing Compares to Family" charity campaign in 2009. "As a busy career mom it's hard to find the time to keep fit, but Shape-ups make it easy. I can feel the difference already!"

"We love Brooke and we're excited for this opportunity to work with her on our new global Shape-ups campaign," began Michael Greenberg, president of SKECHERS. "Not only is Brooke a great talent and personality who always looks amazing, she's also an inspiration to women through her balance of career, family and wellness. This makes her a perfect fit to represent our family-friendly brand."

Burke gained global recognition as travel guide on the E! series, Wild On. She later went on to host two seasons of the CBS reality show Rock Star before competing on and ultimately winning the 7th season of ABC's hit series Dancing With The Stars. In 2010 she returned to DWTS as co-host opposite Tom Bergeron for the show's 10th season that premiered with a record breaking 35 million viewers.

With more than 2 million Twitter followers, Burke has become a trusted resource for moms around the world. She's taken her passion as a parent into business with an upcoming book, The Naked Mom, a popular destination website,, and BabooshBaby--a specialty product line for expectant mothers.

A patented technology, Shape-ups from SKECHERS are an innovative fitness tool designed to promote weight loss, tone muscles and improve posture. Shape-ups feature a unique soft Resamax(TM) kinetic wedge insert and rolling bottom that simulates walking on soft sand, providing natural instability that causes the wearer to use more energy with every step. The men's and women's fitness footwear line is available in sporting goods, department and specialty athletic stores around the world.

Brooke Burke joins a storied SKECHERS celebrity roster that has included Britney Spears, Christina Aguilera, Carrie Underwood, Ashley Simpson, Robert Downey, Jr., Rob Lowe, and former Lakers player (and recent Dancing With The Stars contestant) Rick Fox. Additionally, Shape-ups campaigns have recently featured Joe Montana, Karl Malone and fitness expert Denise Austin.


SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company's global network of distributors and subsidiaries in Canada, Brazil, Chile, and across Europe, as well as through joint ventures in Asia. For more information, please visit

*Sporting Goods Intelligence, June 21, 2010

This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as "believe," "anticipate," "expect," "estimate," "intend," "plan," "project," "will be," "will continue," "will result," "could," "may," "might," or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the global economic slowdown and the ongoing financial crisis and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company's Form 10-K for the year ended December 31, 2009 and the Company's Form 10-Q for the quarter ended September 30, 2010. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

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    Source: SKECHERS USA, Inc.