Skechers Performance Receives Brand of the Year Honor from Footwear News
MANHATTAN BEACH, Calif.--(BUSINESS WIRE)-- SKECHERS USA, Inc. (NYSE:SKX), a global footwear leader, today announced that SKECHERS GO, its line of technical footwear under the Skechers Performance Division, was named Brand of the Year by the leading trade publication Footwear News in its annual FN Achievement Awards. The Division’s big successes in 2013 include Skechers GOwalk, Skechers GOrun 2 and Skechers GOrun ride 2.
“We couldn’t be more proud of our Skechers GO line of footwear being named as Brand of the Year by Footwear News,” said Michael Greenberg, SKECHERS President. “SKECHERS has been a leader in the men’s, women’s and kids’ lifestyle footwear arena for more than 20 years, but to now receive this honor for our Performance Division really is an incredible accomplishment and a testament to our determination to make true technical footwear relevant to today’s runners and athletes.”
At the foundation of Skechers GO are innovative technologies and materials like GOimpulse sensors and Resalyte cushioning. Offerings include the next generations of Skechers GOrun, Skechers GOrun ride, Skechers GOwalk, Skechers GOtrain, Skechers GOgolf, the casual Skechers on-the-GO, as well as Skechers GOmeb—the official shoe of America’s top marathon runner, Meb.
“When we launched Skechers GOrun two years ago, we knew we were on to something big as Meb set a new personal best wearing our shoes at the New York Marathon,” began Rick Higgins, VP of Merchandising/Marketing for the Skechers Performance Division. “Since then, more personal records have been broken, the Skechers GO product has earned 13 awards from leading running publications around the world, and we have grown our offering to include a walking business that has consistently been a top seller across the country and in numerous global markets.”
“As we strategically continue to build the division, we know this is just the beginning,” added David Raysse, Vice President of Design for the Skechers Performance Division. “We are focused on continuing to innovate and are excited about our newest product offerings.”
Greenberg continued: “Skechers GO is just one of our success stories. We have key styles across all of our product platforms, with Skechers Kids, Relaxed Fit from Skechers and BOBS from Skechers all driving us forward. In the third quarter, this demand resulted in a 20 percent increase in our net sales, making it the second highest quarter in the company’s history. By our strong in-coming order rates and double-digit backlogs, we see this positive momentum continuing. We are firing on all cylinders – product, distribution and marketing – and believe we have the right product to build on our success.”
Working closely with Meb as well as other leading runners and experts, the Skechers Performance Division designs, develops and markets technical running, trail, golf, walking and casual footwear under the Skechers GO name. Skechers Performance is the official footwear and apparel sponsor of the Chevron Houston Marathon. Skechers GO footwear for men and women is available in sporting goods, department and specialty athletic stores around the world. Learn more at skechersperformance.com and follow the Skechers Performance Division on Facebook (facebook.com/SkechersPerformance) and Twitter (twitter.com/skechersGO).
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in
Manhattan Beach, California, designs, develops and markets a diverse
range of lifestyle footwear for men, women and children, as well as
performance footwear for men and women. SKECHERS footwear is available
in the United States via department and specialty stores, Company-owned
SKECHERS retail stores and its e-commerce website, and in over 100
countries and territories through the Company’s international network of
subsidiaries in Canada, Brazil, Chile, Japan, and across Europe, as well
as through joint ventures in Asia and distributors around the world. For
more information, please visit www.skechers.com,
and follow us on Facebook (www.facebook.com/SKECHERS)
and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future financial results and operations, its development of new products, future demand for its products and growth opportunities, and its planned advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the resignation of the Company’s former independent registered public accounting firm, and its withdrawal of its audit reports with respect to certain of the Company’s historical financial statements; international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2012 and its quarterly report on Form 10-Q for the three months ended June 30, 2013. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
SKECHERS USA, Inc.
Jennifer Clay, 310-937-1326
Source: SKECHERS USA, Inc.
Released Nov 6, 2013 • 8:55 am EST