Meb, America’s Top Marathoner, to Race in the New Skechers GOmeb Speed 3 in Boston
Skechers Performance Division to also release a new ad campaign, GO MEB, GO!, which highlights Meb’s top accomplishments leading in to the Boston Marathon
MANHATTAN BEACH, Calif.--(BUSINESS WIRE)-- Skechers Performance Division announces brand ambassador and elite athlete, Meb, will be racing in a new shoe in Boston—debuting the all-new Skechers GOmeb Speed 3—the latest evolution of his namesake racing shoe. This is the first time the public will see the GOmeb Speed 3. This also coincides with the launch of a new ad campaign titled “GO MEB, GO!” debuting in Boston in support of Meb.
Skechers GOmeb Speed 3 (Photo: Business Wire)
"I'm excited to be racing in Boston this year, and the strong support from Skechers Performance Division with this new campaign and the encouragement from the fans and the crowd on the course always inspires me,” said Meb. “I’ve felt good training and the new GOmeb Speed 3 that I'll be racing in has felt great—I'm looking forward to debuting the shoe at this notable race.”
The new Skechers GOmeb Speed 3 will be available for purchase in fall 2014 and features an updated design on the upper for a more streamlined look, newly engineered materials on the upper for a lighter, more breathable, comfortable feel and repositioned GOimpulse sensors on the outsole. Additional details on the GOmeb Speed 3 will be released later this year.
The GO, MEB GO! ad campaign highlights Meb’s top accomplishments since joining the Skechers Performance Division in 2011, including first U.S. finisher in the London Games in 2012 and winner of the 2014 U.S. Half Marathon Championships in Houston, TX. The campaign launches with outdoor advertising in bus shelters in the Boston area as well as print ads in select running magazines.
“Boston is a pinnacle race this year, and as we developed this campaign, it was important to us to not only support Meb and his accomplishments as a champion marathoner, but we also wanted to encourage those in Boston and those watching the race at home to cheer for America’s top marathoner,” said Michael Greenberg, President, SKECHERS. “Unity is definitely the sentiment for Boston 2014 and we applaud all those who are participating in this year’s race.”
Skechers Performance Division will be exhibiting at the John Hancock Sports and Fitness Expo in Boston, April 18th - April 20th at booth 2626.
Skechers Performance Division athletic shoes are available for men and women at SKECHERS retail stores, select specialty run retailers and online at Skechers.com. The new GOmeb Speed 3 will be available in fall 2014. Learn more about our products, athletes and much more on our new custom YouTube channel, SkechersGOrun.com and follow us on Facebook (facebook.com/SkechersPerformance), Twitter (twitter.com/skechersGO) and Instagram (instagram.com/skechersperformance).
For more information and interview opportunities, please contact Jolene Abbott at 310.318.3100 x4839 or jolenea@skechers.com.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name. SKECHERS footwear is available in the United States via department and specialty stores, company-owned SKECHERS retail stores and its e-commerce website, and over 100 countries and territories through the company’s global network of distributors and subsidiaries in Brazil, Canada, Chile, Japan and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com and follow us on Facebook (Facebook.com/SKECHERS) and Twitter (Twitter.com/SKECHERSUSA).
This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as "believe," "anticipate," "expect," "estimate," "intend," "plan," "project," "will be," "will continue," "will result," "could," "may," "might," or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the resignation of the Company’s former independent registered public accounting firm, and its withdrawal of its audit reports with respect to certain of the Company’s historical financial statements; international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2013. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
SKECHERS USA, Inc.
Jolene Abbott, 310-318-3100 x4839
jolenea@skechers.com
Source: SKECHERS USA, Inc.
Released Apr 18, 2014 • 4:18 pm EDT