SKECHERS Named “Hottest Major Brand in the U.S.” by Footwear Industry Expert

May 12, 2014 • 9:00 am EDT

MANHATTAN BEACH, Calif.--(BUSINESS WIRE)-- SKECHERS USA, Inc. (NYSE:SKX) today announced that sporting goods industry expert Matt Powell from Princeton Retail Analysis stated SKECHERS is currently the “hottest major brand in the U.S.” in his April 2014 Footwear Overview released last week. The Company has also moved up the rankings for top athletic shoe companies to secure the number five market share position.

Powell also reported SKECHERS had a 50 percent gain in brand share for April 2014 and secured the number nine position for the top 25 athletic shoes sold in the U.S. during the month of April. This news follows the best first quarter (2014) net sales and second highest annual (2013) net sales in SKECHERS’ 22-year history as well as Meb Keflezighi’s triumphant win at the 2014 Boston Marathon wearing Skechers Performance racing shoes.

“The strong performance by SKECHERS in April is evidence that the momentum of our record first quarter sales continues to drive us forward,” said Michael Greenberg, president of SKECHERS. “We’re firing on all cylinders with product initiatives and fresh innovative footwear styles that are clearly resonating with consumers. We believe this positive trend will continue as the demand for our brand remains strong worldwide.”

SKECHERS has collected numerous accolades in recent months, winning several footwear industry awards including: Footwear News’ Brand of Year for Skechers GOrun, two Excellence in Design awards from Footwear Plus magazine, and the Company was named Fashion Footwear Brand of the Year at the 2014 Footwear Industry Awards in the UK.

About SKECHERS USA, Inc.

SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and in over 100 countries and territories through the Company’s international network of subsidiaries in Canada, Brazil, Chile, Japan, and across Europe, as well as through joint ventures in Asia and distributors around the world. For more information, please visit skechers.com, and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future growth, financial results and operations, its development of new products, future demand for its products and growth opportunities, and its planned opening of new stores, advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the resignation of the Company’s former independent registered public accounting firm, and its withdrawal of its audit reports with respect to certain of the Company’s historical financial statements; international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; consumer preferences and rapid changes in technology in the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2013 and its quarterly report on Form 10-Q for the three months ended March 31, 2014. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS USA, Inc.
Jennifer Clay
310-937-1326

Source: SKECHERS USA, Inc.