SKECHERS Sponsors California Chrome’s Run at the Triple Crown
World Famous Footwear Company Joins the Team for the Triple Crown Contender’s Historic Run at Belmont Stakes
MANHATTAN BEACH, Calif.--(BUSINESS WIRE)-- SKECHERS USA, Inc. (NYSE:SKX), recently called “the hottest major (footwear) brand in the U.S.” by Princeton Retail Analysis*, today announced that it has signed on to sponsor thoroughbred racehorse California Chrome as he contends at the Belmont Stakes on June 7 to become the first Triple Crown winner since Affirmed grabbed the title 36 years ago in 1978.
California Chrome with SKECHERS sponsorship branding (Photo: Business Wire)
As part of the sponsorship, SKECHERS branding will be included on trainer and owner team jackets, caps and apparel as well as California Chrome’s horse blanket, gear, barn and related promotional events.
“SKECHERS is a California brand, so sponsoring this horse with his uniquely California story makes perfect sense to us. We’re proud to associate SKECHERS with the best Triple Crown contender in several generations,” stated Robert Greenberg, Chairman and CEO of SKECHERS. “As a true representative of his home state, California Chrome has already captured the hearts of America and inspired people around the world so we’re excited for the opportunity to bring SKECHERS synergy to his amazing journey.”
Owned by Perry Martin and Steve Coburn, and trained by the legendary Art Sherman at Los Alamitos Race Course, California Chrome has won six straight including the Kentucky Derby and Preakness Stakes.
“We just watched Meb Keflezighi win the Boston Marathon wearing Skechers Performance shoes in April,” added Steve Coburn. “So we know SKECHERS has a good track record when it comes to picking winners in high profile races.”
SKECHERS has a long history working with sports icons. Current SKECHERS advertising campaigns include Meb Keflezighi, Joe Montana, and Mark Cuban, and Pete Rose and Joe Namath ads will launch in Fall 2014. Previous SKECHERS ambassadors include Wayne Gretzky, Karl Malone, Evander Holyfield, Kareem Abdul-Jabbar, Rick Fox, and Ronnie Lott.
*Matt Powell, April 2014 Footwear Overview
About SKECHERS USA, Inc.
SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and in over 100 countries and territories through the Company’s international network of subsidiaries in Canada, Brazil, Chile, Japan, and across Europe, as well as through joint ventures in Asia and distributors around the world. For more information, please visit skechers.com, and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future growth, financial results and operations, its development of new products, future demand for its products and growth opportunities, and its planned opening of new stores, advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the resignation of the Company’s former independent registered public accounting firm, and its withdrawal of its audit reports with respect to certain of the Company’s historical financial statements; international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; consumer preferences and rapid changes in technology in the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2013 and its quarterly report on Form 10-Q for the three months ended March 31, 2014. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
SKECHERS USA, Inc.
Jennifer Clay, 310-937-1326
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Mandy O’Donnell, 212-752-2500
Source: SKECHERS USA, Inc.
Released Jun 2, 2014 • 9:38 am EDT