SKECHERS Helps Pete Rose Walk “The Hall” During the Super Bowl
Baseball Icon to Appear in Humorous Big Game Relaxed Fit® Footwear Commercial
MANHATTAN BEACH, Calif.--(BUSINESS WIRE)-- SKECHERS USA, Inc. (NYSE:SKX) today announced that the Company will return to the Super Bowl with a commercial starring legendary baseball great Pete Rose. The Relaxed Fit footwear spot features the iconic star in “the hall.” Should he enter the hall? Visit the SKECHERS YouTube channel or watch for the ad during Sunday’s marquee matchup on NBC between Seattle and New England to find out.
Relaxed Fit from SKECHERS Big Game commercial starring Pete Rose (Photo: Business Wire)
“I am thrilled that people around the world will get to see me walk a hall – even though it may not be THE Hall!” said Pete Rose. “I can’t say the Super Bowl was on my bucket list, but I’m certainly glad to be there.”
“Pete isn’t just a baseball legend, he’s an American icon – and there’s no better place for an American icon than the Super Bowl,” added Michael Greenberg, president of SKECHERS. “Besides, what better place is there for Pete to state his case for the Hall? Maybe the hundred million plus people watching will turn the tide.”
This year’s campaign marks SKECHERS’ fifth appearance in the world’s biggest advertising platform, the Super Bowl. Starting in 2010, SKECHERS utilized the star power of Joe Montana, followed by basketball and business icon Mark Cuban and the adorable French Bulldog Mr. Quiggly, and most recently a man wearing Skechers GOrun 2 raced a cheetah.
SKECHERS has a long history working with icons. Additional advertising campaigns feature Meb Keflezighi, Joe Namath, Mariano Rivera, Wayne Gretzky, Karl Malone, Kareem Abdul-Jabbar, Rick Fox, Ronnie Lott, Tommy Lasorda, and most recently Ringo Starr.
Relaxed Fit from SKECHERS footwear offers fashionable appeal with a design that features a roomier fit and unique SKECHERS Memory Foam footbed for instant comfort. The men’s footwear line is available in SKECHERS retail stores as well as department and footwear stores around the globe.
About SKECHERS USA, Inc.
SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and in over 100 countries and territories through the Company’s international network of 12 subsidiaries in Canada, Brazil, Chile, Japan, and 27 countries in Western and Central Eastern Europe, as well as through joint ventures in Asia and distributors around the world. For more information, please visit skechers.com, and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future growth, financial results and operations, its development of new products, future demand for its products and growth opportunities, its planned opening of new stores, advertising and marketing initiatives, and the expansion and automation plans for the Company’s European Distribution Center. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2013, and its Form 10-Q for the quarter ended September 30, 2014. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
SKECHERS USA, Inc.
Jennifer Clay, 310-937-1326
Source: SKECHERS USA, Inc.
Released Jan 29, 2015 • 7:51 pm EST