Skechers Performance™ Scores, Signing Pro-Golfers Russell Knox and Rookie Ashlan Ramsey
New Elite Athletes Join the Growing Roster of Brand Ambassadors Representing Skechers GO GOLF®
MANHATTAN BEACH, Calif.--(BUSINESS WIRE)-- Skechers Performance™—a division of Skechers USA, Inc. (NYSE:SKX)—announces today the signing of professional golfers Russell Knox and Ashlan Ramsey, as the latest additions to the growing roster of athletes representing Skechers GO GOLF®. Knox and Ramsey will join world-class golfers Matt Kuchar, Billy Andrade, Colin Montgomerie and Belén Mozo as part of the Skechers Performance elite team. Both Knox and Ramsey will serve as ambassadors for the brand, and be featured in upcoming global marketing campaigns. They will also provide unique insights to help create custom footwear for Skechers GO GOLF.
Russell Knox wearing Skechers GO Golf footwear. (Photo: Business Wire)
Coming off his November 2015 victory at the WGC HSBC Champions in Shanghai and his rapid ascent up the Official World Golf Rankings, many eyes are set on 30 year-old Russell Knox. The Scotsman is currently ranked 3rd in the FedExCup® standings, as he prepares to tee off as the latest member of the Skechers Performance elite team. With his recent momentum, this year looks promising for Knox and includes a trip back to his native Scotland where he will compete at the Scottish Open in his hometown of Inverness.
“I’m thrilled to team up with Skechers Performance,” said Russell Knox. “The GO GOLF shoes really enhance my game and I welcome the opportunity to embark on the next stage of my career together with the brand. Everyone at Skechers Performance has been so incredibly supportive and I look forward to partnering with them.”
Skechers Performance also partnered with pro-golf newcomer Ashlan Ramsey, signing the rookie with a two-year footwear and apparel endorsement deal and will join her on her tour this year. While a freshman at Clemson University, Ramsey was named first-team All-ACC, leading them to victory, and prompting Golfweek to name her the top-ranked amateur in the world.
“We couldn’t be more excited to partner with Ashlan as she embarks on her pro career,” said Rick Higgins, Senior Vice President, Merchandising/Marketing, Skechers Performance. “Her positive attitude and abilities on the course reflect the essence of our brand, and we are proud to have her represent our line of performance footwear and apparel on her tour.”
“Russell Knox and Ashlan Ramsey are both fantastic athletes who have worked very hard with incredible success,” said Skechers USA, Inc. President, Michael Greenberg. “They are each an asset to our team and we can’t wait to work with them to further grow the brand.”
Entering its third year, Skechers GO GOLF has become known for its lightweight designs, high quality comfort, shock-absorbing midsole and superb stability. The footwear is available at Skechers retail stores, and select retail partners including golf pro shops, as well as online at GOSkechers.com.
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than 1,340 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 13 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America and throughout Europe. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion and opening of new stores, the completion of the expansion and upgrade of the Company’s European distribution center, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2015. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
SKECHERS USA, Inc.
Jolene Abbott, 310.318.3100 x4839
jolenea@skechers.com
Source: SKECHERS USA, Inc.
Released Mar 4, 2016 • 8:30 am EST