Skechers Performance™ Receives Runner’s World Top Honor
Skechers GOrun 4™ - 2016 is Awarded Editor’s Choice, which will Appear in the June 2016 Summer Shoe Guide
MANHATTAN BEACH, Calif.--(BUSINESS WIRE)-- Skechers Performance™—a division of SKECHERS USA, Inc. (NYSE:SKX)—announces today, that Skechers GOrun 4 – 2016™ was awarded the prestigious “Editor’s Choice” accolade from Runner’s World magazine, a publication of Rodale, Inc. The Editor’s Choice Award will appear in the highly anticipated summer Shoe Guide in the June 2016 issue, which will be on newsstands on May 1, 2016.
Skechers Performance™ Award-Winning GOrun 4™ - 2016. Runner’s World is a registered trademark of Rodale, Inc. All rights reserved. (Photo: Business Wire)
Editor’s Choice represents an outstanding shoe that successfully combines the highest-quality design and technology. Winners received high marks from the Runner’s World Shoe Lab, the “wear-testers” and the editors. In the issue, Runner’s World noted that the testers “…heaped praise on the new upper, saying it had an ‘amazing fit’ and calling it ‘extremely comfortable’.” The Skechers GOrun 4 - 2016 was evaluated amongst multiple shoe brands and 25 models for the Shoe Guide, and will appear in print and online as part of the Runner’s World shoe finder.
“We are extremely proud that the GOrun 4 - 2016 has been recognized in such an important way by Runner’s World,” said Rick Higgins, SVP Merchandising/Marketing for Skechers Performance. “Our focus over the years has been to provide runners with performance footwear that is built by runners. Our philosophy is to keep innovating and developing shoes with the latest unique technologies in the market. Receiving this award really highlights how committed we are to bringing the best shoes to runners.”
Introduced by Skechers Performance earlier this year, Skechers GOrun 4 - 2016 features a GO KNIT sock-like upper, resulting in reduced weight and increased support. This neutral, lightweight trainer, also features a Resalyte® cushioned midsole, and Skechers Performance’s Mid-Foot Strike zone, allowing for a smooth transition. Skechers GOrun 4 – 2016 is available at select run specialty and sporting goods stores around the world, as well as Skechers retail stores and Skechers.com.
“This shoe has been the culmination of our team’s efforts of listening and reacting to what runners want,” said Kurt Stockbridge, VP, Technical Development, Skechers Performance. “We really pushed ourselves to deliver on those principles.”
Skechers Performance creates innovative footwear and apparel for a running, walking, training, and golf. Products are designed and engineered to the highest standards of an athlete. Partnerships with world-class runners, Meb Keflezighi and Kara Goucher, and pro golfers, Matt Kuchar, Colin Montgomerie, Russell Knox, Billy Andrade, Bélen Mozo and Ashlan Ramsey, bring expert insights to the product creation process thus delivering performance products to the consumer.
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than 1,340 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 13 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America and throughout Europe. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion and opening of new stores, the completion of the expansion and upgrade of the Company’s European distribution center, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2015. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
SKECHERS USA, Inc.
Jolene Abbott, 310-318-3100 x4839
jolenea@skechers.com
Source: SKECHERS USA, Inc.
Released Apr 26, 2016 • 12:50 pm EDT