Joe Montana is Back on the Field for SKECHERS
The Hall of Fame Quarterback Returns for His Latest Men’s Footwear Campaign
MANHATTAN BEACH, Calif.--(BUSINESS WIRE)-- SKECHERS USA, Inc. (NYSE:SKX) announced that the Company has re-signed Hall of Fame quarterback and longtime collaborator Joe Montana to rejoin SKECHERS’ all-star line-up. Montana will appear in a worldwide, multi-tiered TV, print and digital campaign for the Company’s men’s footwear through 2018.
Joe Montana is back in SKECHERS Sport (Photo: Business Wire)
“Joe Montana is one of America’s most beloved football legends – and he was the first to promote our Relaxed Fit footwear collection in 2012,” said Michael Greenberg, president of SKECHERS. “We’re thrilled to have Joe back to support our casual and athletic collections designed with comfort that has become legendary in its own right to millions of fans over the years.”
“With SKECHERS, you know you’re going to get comfort and reliability,” said Joe Montana. “When I first appeared in their Relaxed Fit ads, I was impressed by the comfort of the shoes – and I love their Air-Cooled Memory Foam insoles. Now that there are so many styles, SKECHERS has turned this into a lifestyle people love. It’s great to back the comfortable men’s footwear collections in the company of individuals like Howie Long and Sugar Ray Leonard.”
Previous SKECHERS men’s campaigns have featured iconic drummer Ringo Starr and sports stars Joe Namath, Ronnie Lott, Tommy Lasorda, Mark Cuban, Karl Malone, Kareem Abdul-Jabbar, Rick Fox and Wayne Gretzky.
In recent years, the range of SKECHERS men’s footwear has expanded to include a wide array of trend-right casual and sport styles, and innovations such as SKECHERS Air-Cooled Memory Foam for long-lasting comfort. Styles from the SKECHERS men’s collection are available in SKECHERS retail stores as well as department stores and footwear retailers around the globe.
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than 1,710 SKECHERS Company-owned and third-party retail stores, and the Company’s e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia and the Middle East, and wholly-owned subsidiaries in Canada, Japan, throughout Europe and Latin America. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion and opening of new stores, the completion of the expansion and upgrade of the Company’s European Distribution Center, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2015 and its quarterly report on Form 10-Q for the three months ended September 30, 2016. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
SKECHERS USA, Inc.
Jennifer Clay, 310.937.1326
Source: SKECHERS USA, Inc.
Released Feb 2, 2017 • 9:00 am EST