SKECHERS Wins Women’s Brand of the Year at the Drapers Footwear Awards

May 22, 2017 • 12:00 pm EDT

LONDON--(BUSINESS WIRE)-- SKECHERS USA, Inc. (NYSE:SKX) today announced that the Company has been named Mainstream Women’s Brand of the Year at the 2017 Drapers Footwear Awards. SKECHERS was also recently awarded as Brand of the Year during the 2017 Footwear Industry Awards in February.

“We are incredibly honored to be recognized by Drapers Footwear Industry, as the leading Mainstream Women’s Brand of the Year,” commented Peter Youell, Managing Director of SKECHERS U.K. and Ireland. “It is a privilege to receive this acknowledgment amongst such notable brands that were shortlisted in this category. This award highlights the growing appeal and need for trend right comfort in the footwear market and SKECHERS excels here with continued growth and demand for our Skechers Memory Foam and SKECHERS GOwalk platforms.”

“We accept this recognition thanks to the ongoing support from our amazing SKECHERS retail partners who drive consumers to SKECHERS in their stores and have made SKECHERS an in-demand brand across the UK year after year,” added Marvin Bernstein, managing partner of SKECHERS S.à.r.l. “UK continues to be a key market in the region and it is amazing to see ongoing growth after nearly 25 years in the country.”

The Drapers Footwear Awards recognize and celebrate outstanding performance, innovation and creativity among retailers, brands and individuals in this fast-paced sector. The prestigious award ceremony was held on May 17 at the Grosvenor House Hotel in London, and is supported by the British Footwear Association (BFA).

SKECHERS offers two distinct footwear categories: a lifestyle division which offers comfort-focused, trend-right product for men, women and kids, and the Skechers Performance Division for elite athletes and sports enthusiasts.

Celebrity product endorsees for Skechers' collections include actress Kelly Brook, multi-platinum recording artist Meghan Trainor, actor Rob Lowe, boxing great Sugar Ray Leonard, and baseball slugger David “Big Papi” Ortiz. The Company’s Skechers Performance Division ambassadors include elite marathon champion and Boston Marathon winner Meb Keflezighi and English television presenter Charlie Webster, who ran at the Skechers Performance Los Angeles Marathon; as well as a team of pro golfers that include Scotland’s Colin Montgomerie.

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than 2,055 SKECHERS Company-owned and third-party-owned retail stores, and the Company’s e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia and the Middle East, and wholly-owned subsidiaries in Canada, Japan, throughout Europe and Latin America. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2016 and its quarterly report on Form 10-Q for the three months ended March 31, 2017. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS USA
Jennifer Clay
(310) 937-1326
jennc@skechers.com

Source: SKECHERS USA, Inc.