Skechers Performance™ GO GOLF® Named Best Spike and Spikeless Golf Shoes for 2017
Recognition Follows Success On and Off the Course In 2017, as the Brand Unveils 2018 GO GOLF Footwear Collection.
LOS ANGELES--(BUSINESS WIRE)-- Skechers PerformanceTM, a division of SKECHERS USA, Inc. (NYSX:SKX), was named the winner of two prestigious “Most Wanted” tests by MyGOLFSPY—a leading authority in the golf industry providing unbiased product reviews. After a detailed, data-driven look at product performance of various manufacturers in the golf industry, Skechers PerformanceTM was recognized as the “2017 Best Spikeless Shoe” and the “2017 Best Spike Shoe” for the Skechers GO GOLF Pro 2TM.
Skechers GO GOLF Pro 2, named "2017 Best Spike Shoe" by MyGOLFSPY. (Photo: Business Wire)
These accolades come as the brand unveils its 2018 GO GOLF® footwear collection. Known for its lightweight, technical, high quality, and comfortable designs, the 2018 Skechers Performance GO GOLF® line will offer a roomier fit in select styles with the introduction of Skechers Relaxed Fit®. This uniquely Skechers approach to comfort has proven extremely popular across both men’s and women’s lifestyle categories throughout the Skechers portfolio.
“We are excited about the 2018 collection,” said Lafe Christopherson, vice president of Footwear Design for Skechers Performance. “With the addition of Skechers Relaxed Fit®, we can now offer the performance qualities of our GO GOLF® line to more golfers who are already fans of the added comfort found in our lifestyle products.”
“Golf is a very important part of our business as it combines lifestyle and performance and is turning into a sport that is enjoyed by customers of all ages,” said Robert Greenberg, Skechers chief executive officer. “This year we have experienced incredible growth and interest in our golf product around the world and expect that the opportunity in this category will only accelerate as we continue to leverage our best innovations while introducing new and exciting product into 2018.”
Skechers Performance has also seen incredible success on the golf course this year with its roster of elite athletes, who together have combined to win a total of five times in 2017: Colin Montgomerie, wearing the GO GOLF Elite V.3TM, won his second title in the last five weeks at the SAS Championship in Cary, North Carolina. Brooke Henderson recently captured her second win of 2017 at the New Zealand Women’s Open while wearing the Skechers GO GOLF Eagle™. Wesley Bryan, wearing the Skechers GO GOLF Pro 2™, won his first career PGA event in April at the RBC Heritage. And two weeks later, Matt Atkins won his first Web.com Tour event at the El Bosque Mexico Championship while also wearing the Skechers GO GOLF Pro 2™.
“The performance team amazes me with the creativity and cutting-edge designs they are constantly devising,” added Matt Kuchar, Skechers Performance elite athlete, who works closely with the brand’s product development team on the Skechers GO GOLF® PRO series. “The shoes I wear have to strike a balance between functionality and comfort and every pair of Skechers Performance golf shoes I have ever put on do exactly that.”
For updates on the collection, visit GOSkechers.com and follow @SkechersGOGOLF on Facebook, Instagram and Twitter. Skechers GO GOLF is available at Skechers retail stores and skechers.com as well as select retail partners including specialty golf pro shops.
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than 2,438 SKECHERS Company-owned and third-party-owned retail stores, and the Company’s e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia and the Middle East, and wholly owned subsidiaries in Canada, Japan, throughout Europe and Latin America. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2016 and its quarterly report on Form 10-Q for the three months ended June 30, 2017. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
SKECHERS USA, Inc.
Kelly O’Rourke
(310) 424-8366
kellyor@skechers.com
Source: SKECHERS USA, Inc.
Released Oct 23, 2017 • 11:09 am EDT